Marketing Book
Stabilní cena
Cenu sledujeme od 20. 7. 2026 a zatím se drží na 2 656 Kč.
O produktu
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises.
Tip: Podívejte se také na další produkty z kategorie Business a management.
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Specifikace
- EAN
- 9780415703772
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