Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing - Tesar, George (Umea Univ, Sweden a Univ Of Wisconsin-whitewater, Usa) a Bodin, Jan (Umea Univ, Sweden)

Covers marketing management issues in geographically remote industrial clusters (GRICs). The practice of marketing management is not singular to industry clusters in Nordic countries. This book contains cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology.