Marketing Strategy: A Decision-Focused Approach - Walker, Orville a Mullins, John

Name: Marketing Strategy: A Decision-Focused Approach - Walker, Orville a Mullins, John
Brand: McGraw-Hill Education - Europe

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Cenu sledujeme od 20. 7. 2026 a zatím se drží na 4 621 Kč.

4 621 Kč

McGraw-Hill Education - Europe

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O produktu

Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining an approach to strategic decision making.

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