Measuring the User Experience (Collecting, Analyzing, and Presenting UX Metrics) - Bill Albert, Tom Tullis

*Textbook and Academic Authors Association (TAA) Textbook Excellence Award Winner, 2024*Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics, Third Edition provides the quantitative analysis training that students and professionals need. This book presents an update on the first resource that focused on how to quantify user experience. Now in its third edition, the authors have expanded on the area of behavioral and physiological metrics, splitting that chapter into sections that cover eye-tracking and measuring emotion. The book also contains new research and updated examples, several new case studies, and new examples using the most recent version of Excel.