Mission and Money - Weisbrod, Burton A. (Northwestern University, Illinois) a Ballou, Jeffrey P. a Asch, Evelyn D. (Northwestern University, Illinois)

Mission and Money goes beyond the common focus on elite universities and examines the entire higher education industry. It presents original research on revenue sources from tuition, donations, research, patents, endowments, and other activities. It considers lobbying, distance education, and the world market, as well as advertising, branding, and reputation.