Persuasive Messages - Benoit, William (University of Missouri-Columbia, USA) a Benoit, Pamela (University of Missouri-Columbia, USA)

Name: Persuasive Messages - Benoit, William (University of Missouri-Columbia, USA) a Benoit, Pamela (University of Missouri-Columbia, USA)
Brand: John Wiley and Sons Ltd

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2 908 Kč

John Wiley and Sons Ltd

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O produktu

Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.

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