Project Marketing - Cova, Bernard (ESCP/EAP-Paris, France) a Ghauri, Pervez (Manchester School of Management, UMIST, Manchester, UK) a Salle, Robert (EM-Lyon, France)

Provides models and methods that are necessary to develop a constructive approach to project marketing. This book contains more than 20 short cases drawn from a wide variety of industries eg aerospace, construction, engineering, transport and energy. It can be used a textbook for MBA and other masters-level courses in project marketing.