Restaurant Marketing for Owners and Managers - Shock, Patti J. (University of Nevada, Las Vegas, NV) a Bowen, John T. (University of Houston, TX) a Stefanelli, John M. (University of Nevada, Las Vegas, NV)

How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest 'bang' for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this book provides restaurant and foodservice managers with answers to these questions.