Risky Curves - Friedman, Daniel (University of California, Santa Cruz) a Isaac, R. Mark (Florida State University, USA) a James, Duncan (Fordham University, USA) a Sunder, Shyam

For several decades, the orthodox economics approach to understanding choice under risk has been to assume that each individual person maximizes some sort of personal utility function defined over purchasing power. This new volume contests that even the best wisdom from the orthodox theory is inadequate, and proposes the return to a simpler sort of scientific theory of risky choice