Service Business Development - Fischer, Thomas (Universitat St Gallen, Switzerland) a Gebauer, Heiko (Universitat St Gallen, Switzerland) a Fleisch, Elgar (Universitat St Gallen, Switzerland)

Over the last decade, capital goods manufacturers have added services to products as a way of responding to eroding margins and the loss of strategic differentiation. Based on over twelve years of research, this book provides a thorough overview of the strategies available for value creation through service business development.