Simple Heuristics That Make Us Smart - Gigerenzer, Gerd (Director, Center for Adaptive Behavior and Cognition, Director, Center for Adaptive Behavior and Cognition) a Todd, Peter M. (Research Scientist, Research Scientist, both at the Max Planck Institute for Psychological Research) a ABC Research

This work provides a psychologically plausible notion of rationality that is based on heuristics -- simple rules for making decisions using realistic mental resources. It looks at when and how such simple heuristics work, compares decisions based on single and multiple reasons, and describes benefits in situations of having only limited knowledge.