Smart Money (The Fall and Rise of Brentford FC) - Alex Duff

This book will introduce the little-known story of one of Londons smallest clubs to fans of the Premier League. In 2021, Brentford entered the worlds most-watched sports league broadcast to 800 million homes creating unprecedented exposure. Almost immediately, the demographic of the clubs fanbase has become younger and more affluent, with thousands of new fans ABC1-category fans buying season tickets in a new 17,000-seat stadium.  Drawing on the Duffs deep personal insight and interviews with insiders, this book is the definitive story of the fall and rise of Brentford FC.