Social Marketing in the 21st Century - Andreasen, Alan R.
Stabilní cena
Cenu sledujeme od 20. 7. 2026 a zatím se drží na 4 594 Kč.
O produktu
Offers applications for a contemporary approach to social and behavioural change through social marketing. This book encourages social marketers to think beyond the "downstream" market of individuals whose behaviour they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes.
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Specifikace
- EAN
- 9781412916332
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