Social Media Data Mining and Analytics - Szabo, Gabor a Polatkan, Gungor a Boykin, P. Oscar a Chalkiopoulos, Antonios

Harness the power of social media to predict customer behavior and improve sales Social media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in Big Data initiatives that will help them predict consumer behavior to produce better sales results. Written by Dr.