Sony vs. Samsung: The Inside Story of the Electronics' Giants Battle for Global Supremacy - SeaJin Chang

Sony vs. Samsung is business history at its best! It explores the divergent fortunes of these two electronics giants in the last decade and identifies the true reasons behind Sonys decline and Samsungs rise. Contrary to popular belief, Chang shows that success (or failure) does not simply arise from different strategies. Rather, it emerges from major decisions that are deeply rooted in the companies organizational processes and their executives political behavior. This book is a must–read for any senior executive. Constantinos Markides: Robert P. Bauman Professor of Strategic Leadership and Chairman, Strategy Department, London Business School