Sports Finance and Management - Winfree, Jason A. (University of Michigan) a Rosentraub, Mark S. (University of Michigan, USA) a Mills, Brian M (University of Florida, Gainesville, FL) a Zondlak, Mackenzie

This book takes an in-depth look at the changes in the sports industry, including financial issues that occur when a sports team becomes part of bigger companies, the altered nature of fan loyalty influences, changes in design of venues. and opportunities for sponsorship that substantially expand the income earned by franchises.