Statistical Methods in e-Commerce Research - Jank, Wolfgang (Department of Decision and Innovation Technologies, The Robert H. Smith School of Business, University of Maryland) a Shmueli, Galit (Department of Decision and Innovation Technologies, The Robert H. Smith School of Business, University of M

This book bridges the gap between researchers in statistics and e-commerce, exposing both communities to the opportunities in this evolving area. Statistical Methods in eCommerce Research enables statisticians to better understand the challenges of empirical e-commerce research and to develop new methods for their analyses.