Strategic Customer Management - Payne, Adrian (Professor, University of New South Wales, Sydney) a Frow, Pennie (Professor, University of Sydney)

Name: Strategic Customer Management - Payne, Adrian (Professor, University of New South Wales, Sydney) a Frow, Pennie (Professor, University of Sydney)
Brand: Cambridge University Press

Stabilní cena

Cenu sledujeme od 20. 7. 2026 a zatím se drží na 3 094 Kč.

3 094 Kč

Cambridge University Press

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Do obchodu

O produktu

The first textbook to integrate relationship marketing and CRM for a clear roadmap to excellent customer management. Its up-to-date coverage includes technological issues, digital marketing and social media. Current examples and case studies from around the world connect theory with global practice.

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