Strategic Market Management, European Edition - Aaker, David A. (University of California, Berkeley) a McLoughlin, Damien (Michael Smurfit Graduate School of Business)

"The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. " --Scott G.