Strategic Market Relationships - Donaldson, Bill (The Robert Gordon University, Aberdeen, UK) a O'Toole, Tom (Waterford Institute of Technology, Ireland)

"At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases. " --Ian Wilkinson, University of New South Wales, Australia "This book is very clear and well structured and the illustrations will really help readers to understand this area.