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Strategy and Performance - Neely, Andy (University of Cambridge) a Bourne, Michael (Cranfield University, UK) a Mills, John (University of Cambridge) a Platts, Ken (Cranfield University, UK) a Richards, Huw (University of Cambridge)

Strategy and Performance - Neely, Andy (University of Cambridge) a Bourne, Michael (Cranfield University, UK) a Mills, John (University of Cambridge) a Platts, Ken (Cranfield University, UK) a Richards, Huw (University of Cambridge)

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Cenu sledujeme od 20. 7. 2026 a zatím se drží na 2 594 Kč.

2 594 Kč

Cambridge University Press

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O produktu

Understanding how your manufacturing business performs is essential to remaining competitive, but is extremely difficult to do. The main purpose of this book is to provide directors, managers, change agents and consultants with simple but effective tools to help design and implement performance measurement systems, such as the Balanced Scorecard. It contains specific tools which will be of interest to practising managers and consultants. These tools and techniques have been developed over many years and honed through application in companies such as Rolls-Royce Aerospace and Federal Mogul.
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EAN
9780521750318

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