Strategy of Global Branding and Brand Equity - Lee, Alvin (Deakin University, Australia) a Yang, Jinchao (China Agricultural University, China) a Mizerski, Richard (University of Western Australia, Australia) a Lambert, Claire (Edith Cowan University, Australia)

Name: Strategy of Global Branding and Brand Equity - Lee, Alvin (Deakin University, Australia) a Yang, Jinchao (China Agricultural University, China) a Mizerski, Richard (University of Western Australia, Australia) a Lambert, Claire (Edith Cowan University, Australia)
Brand: Taylor & Francis Ltd

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Cenu sledujeme od 20. 7. 2026 a zatím se drží na 5 375 Kč.

5 375 Kč

Taylor & Francis Ltd

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O produktu

This book is the first to provide a prospective method that does not have to rely on a brand's past performance to predict consumer choice. This innovative method predicts consumers' loyalty and choices and the performance of brands.

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