This is Normcore (A guide to Normcore and the joys of stylized blandness) - Jo Hoare

This hilarious guide will take you on a journey into normcore, the latest of the fashion trends taking the hipster world by storm. You may have noticed the sudden ubiquity of terrible fashion trends from the nineties, or the fact that kids are dressing like retired accountants on a cruise trip to Belgium. But why should we care? All good things must come to an end. And so must all crap things which is why we’re about to break the news to you that the age of the hipster is over. Oh yes, was it the second Katy Perry got drainbow hair? The exact point Rob Kardashian premiered a sleeve? Or just when the amount of men sporting Victorian poisoner-inspired beards outnumbered those who didn’t? The time of death of the hipster is somewhat hazy, but we can definitely pronounce the movement deceased. Before you rejoice too much and revel in the thought of freedom to dress in a way that doesn’t let anyone within a visual radius instantly know that you’re a douchebag, beware of the power vacuum that’s been left behind, for in its wake comes something that could potentially be even more annoying. Ladies and Gentlemen, ready yourself for Normcore…