Videocracy (How YouTube Is Changing the World . . . with Double Rainbows, Singing Foxes, and Other Trends We Can’t Stop Watching) - Kevin Allocca

From YouTube's Head of Culture and Trends, a rousing and illuminating behind-the-scenes exploration of internet video's massive impact on our world. What we watch, create, upload, follow, subscribe to and share matters – It reveals more about ourselves and our society than we could imagine. YouTube is the biggest pool of cultural data since the beginning of recorded communication, with four hundred hours of video uploaded every minute. Its viral fads, endless tutorials and colourful personalities provide us with surprisingly profound insight into human nature – in all its glory and ignominy. Through rousing and illuminating behind-the-scenes looks at beloved videos and famous trends, Videocracy reveals internet video's massive influence in our world, explains how awkward dance moves become global phenomena and paints a vivid, multi-layered and unexpected portrait of modern culture.