Why People (Don't) Buy - Chakravarti, Amitav a Thomas, Manoj
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Nejnižší cena od 10. 9. 2026: 969 Kč.
O produktu
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
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Specifikace
- EAN
- 9781137466679
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