Winning With Honour: In Relationships, Family, Organisations, Leadership, And Life - Lim, Siong Guan (Lee Kuan Yew School Of Public Policy, Nus, S'pore) a Lim, Joanne H (The Right Perspective, S'pore)

Singapore was the world's strongest nation brand in 2015. We believe that Honour is the essential quality that has enabled Singapore to come so far since its independence in 1965, and has distinguished Singapore from many nations in the world to become the world's strongest nation brand in 2015.