Digital Communications at Work - Jonathan Phillips, Sharon O'Dea

Implement a digital communications strategy that boosts engagement, retention and productivity in a hybrid workplace.Digital Communications at Work is the practical guide for internal communications managers, HR business partners and mid-level leaders who want to optimize how employees connect, collaborate and access essential information. Written by two leading digital communications experts, it combines proven principles, actionable frameworks and real-world examples help you deliver measurable results and strengthen your professional credibility.Drawing on examples including from universities, global banks, professional institutes and international charities, this book will enable you to:- Develop a tailored channel strategy aligned to business goals and culture - Build and present a compelling business case to secure leadership buy-in - Apply frameworks to select, integrate and optimize digital tools effectively - Implement content plans that sustain engagement and talent retention - Measure, analyze and refine for continuous improvement and ROIWith step-by-step guidance and actionable tools, Digital Communications at Work equips you to navigate the planning, politics, finance and IT challenges and create a seamless digital employee experience that supports organizational performance.Themes include: Internal communications strategy, hybrid workplace engagement, content planning, channel optimization, employee experience, communications ROI