Managerial Economics - Fisher, Tim (University of Sydney, Australia) a Waschik, Robert (La Trobe University, Australia)2 219 Kč
Quantitative Methods for Business and Economics - Burton, Glyn a Carroll, George a Wall, Stuart2 406 Kč
Value Proposition Design - Osterwalder, Alexander a Pigneur, Yves a Bernarda, Gregory a Smith, Alan744 Kč
Marketing Strategy and Management - Baker, Michael J. (University of Strathclyde, Visiting Professor of Marketing at Monash University, Australia and Special Professor of Marketing at Nottingham University Business School, UK)2 226 Kč
Strategic Marketing Planning - Gilligan, Colin (Emeritus Professor, University of Sheffield, UK) a Wilson, Richard M.S. (Loughborough University, UK)1 937 Kč
Multisensuale Gestaltung der Ladenatmosphare zur Profilierung von Store Brands - Muller, Jenny1 336 Kč
Intermittent Demand Forecasting - Boylan, John E. (Buckinghamshire New University) a Syntetos, Aris A. (University of Salford)1 928 Kč
