Prodej a marketing

Buy This Book - Nava, Mica a Blake, Andrew a MacRury, Iain a Richards, Barry

Advertising and Popular Culture - Fowles, Jib

Architecture and its Ethical Dilemmas

Product Strategy and Management - Baker, Michael a Hart, Susan

Credit Control in Boom and Recession

Marketing the e-Business - Dennis, Charles a Harris, Lisa

DJ Sales and Marketing Handbook - Zemon, Stacy

Free Prize Inside - Godin, Seth

Advertising International - Mattelart, Armand

Advertising - Jefkins, Frank a Yadin, Daniel

Improving Food and Beverage Performance - Waller, Keith

Advertising Slogans of America - Sharp, Harold S.

Brand Equity & Advertising

Brands - Arvidsson, Adam (University of Copenhagen, Denmark)

Machiavelli, Marketing and Management - Harris, Phil a Lock, Andrew a Rees, Patricia

SAGE Handbook of Political Advertising - Kaid, Lynda Lee died April 13, 2011 a Holtz-Bacha, Christina

Marketing Research for Managers - Crouch, Sunny a Housden, Matthew

Marketing Planning for Services - Payne, Adrian a McDonald, Malcolm

Advertising Cultures - Nixon, Sean

European Business and Marketing