Market-Driven Thinking - Woodside, Arch G.
Růst ceny o 17 %
Nejnižší cena od 7. 8. 2026: 2 250 Kč.
O produktu
Offers a useful mental model and tools for learning about how executives and customers think within marketplace contexts. This book examines the actual thinking and actions by executives and customers related to making marketplace decisions. It looks at thought and choice in both B2B (business-to-business) and B2C (business-to-consumer) contexts.
Tip: Podívejte se také na další produkty z kategorie Prodej a marketing.
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Specifikace
- EAN
- 9780750679015
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