Marketing Management and Strategy - Doyle, Peter a Stern, Phil

Name: Marketing Management and Strategy - Doyle, Peter a Stern, Phil
Brand: PEARSON Education Limited

Stabilní cena

Cenu sledujeme od 20. 7. 2026 a zatím se drží na 2 344 Kč.

2 344 Kč

PEARSON Education Limited

Celý popis

Do obchodu

O produktu

A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans.

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