Media Advocacy and Public Health - Wallack, Lawrence M. a Dorfman, Lori a Jernigan, David H. a Themba-Nixon, Makani

How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio and in the newspapers. This book lays out the theoretical framework and practical guidelines to successful media advocacy strategies and includes case studies on such vital issues as AIDS and alcohol abuse.