Mobile Media and Applications, From Concept to Cash - Andersson, Christoffer (Ericsson) a Freeman, Daniel (Ericsson Mobility World) a James, Ian (Ericsson) a Johnston, Andy (Ericsson) a Ljung, Staffan (Ericsson)

Based on the editors' combined experience with working within distinguished telecoms companies, Mobile Media and Applications, From Concepts to Cash illustrates how to address the challenges of consumer marketing, technology strategy, and delivery tactics from a pragmatic 'how they did it' approach, rather than a theoretical 'how to do it'.