Tourism Promotion and Power - Morgan, Nigel (Cardiff Metropolitan University, formerly University of Wales Institute, Cardiff, UK) a Pritchard, Annette (Cardiff Metropolitan University, formerly University of Wales Institute, Cardiff, UK)

Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing.