Business a management

Going Global - Rickard, Cat a Baker, Jodi

How to Develop a Strategic Marketing Plan - Paley, Norton

Strategic Performance Management - Waal, Andre De (Maastricht School of Management, The Netherlands)

How To Get Best Value From HR - Reilly, Peter a Williams, Tony

Organizational Learning Cycle - Dixon, Nancy M.

Accident And Design

Influencing With Integrity - Laborde, Genie Z

CFO as Business Integrator - Read, Cedric a Scheuermann, Hans-Dieter a The mySAP Financials Team

Rethinking Management Education

Business Clusters

Brand Equity & Advertising

Praxisorientierte Einfuhrung in die Allgemeine Betriebswirtschaftslehre - Paul, Joachim

Zone of Insolvency - Mattocks, Ron

Shut Out - Bryant, Howard

Dynamic Directors - Blake, Allan

Go Figure! New Directions in Advertising Rhetoric - McQuarrie, Edward F. a Phillips, Barbara J.

Negotiation Mastering Business in Asia - Nixon, Peter

Brilliant Strategy for Business - Dalton, Chris

Business Ethics - Peterson, Paul E (University of Illinois, USA) a Ferrell, O.C.

Competing Globally - Elashmawi, Ph.D., Farid